Email Marketing Resources

 How to design your email

http://blog.streamsend.com/2009/01/ten-tips-for-email-marketing-design.html
http://www.marketingvox.com/how-to-effective-email-marketing-037608/
http://www.brighthub.com/internet/web-development/articles/36967.aspx
http://www.mailchimp.com/articles/stupid-html-email-design-mistakes/

 Dedicated IP Addresses

http://www.glockeasymail.com/dedicated-shared-ip-address-email-marketing/
http://www.logicsblog.com/index.php/site/email_marketing_tip_dedicated_ip_adresses/

 Self hosted email software

http://bulk-email-marketing-articles.com/software.htm
http://www.compmaui.com/tag/email-marketing-software

 When is the best time to send?

http://www.email-marketing-reports.com/tactics/best-time-to-send/
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=63759

 Improving Your Registration Page / Techniques for acquire new subscribers

http://www.email-marketing-reports.com/listacquisition.htm
http://www.setfiremedia.com/blog/how-to-increase-email-signups

 HTML vs. text messages

http://www.webpronews.com/expertarticles/2006/12/19/email-marketing-html-vs-plain-text
http://www.freemarketingzone.com/email-marketing/html-email-pros.html

 Working with segments

http://www.email-marketing-reports.com/tactics/segmentation/
http://emailmarketingpro.org/targeted-email-marketing-segmentation-and-personalization/

 Using custom fields for personalization

http://www.campaignmonitor.com/blog/post/2645/smart-ways-to-use-custom-fields/

 Message text to image ratio

http://email-marketing.me/html-email/html-guidelines/

 Spam buttons and complaints : beat the spam button

http://www.aweber.com/blog/email-deliverability/spam-buttons-and-complaints.htm

 Subject line A/B split testing

http://www.mailchimp.com/articles/how_a_b_split_testing_works/
http://emailmarketingroi.wordpress.com/2008/09/17/email-marketing-ab-split-tests-mean-continual-email-marketing-roi-improvement/
http://www.marketingexperiments.com/improving-website-conversion/ab-split-testing.html

 Enabling auto-responders

http://www.tsworldofdesign.com/email/autoresponders.htm
http://www.listbotspro.com/targeted-email-marketing-2.html

Tracking and Analytics

 Message Tracking

http://www.buzzle.com/articles/email-marketing-analytics.html
http://www.verticalresponse.com/email-marketing/reporting.html

 Bounce Rates

http://www.messagingtimes.com/blog/2008/07/18/the-importance-of-analyzing-bounce-rates-in-email-marketing/
http://activecampaign.com/resources/newsletter.php?newsletter=188

 Working with Google Analtyics in Email Marketing

http://blogs.boomerang.com/blog/2009/04/28/google-analytics-tagging-links-in-you-email-marketing-campaign/
http://analytics.blogspot.com/2009/03/tips-for-tracking-email-marketing.html

 Measuring Success

http://www.smallbizexpress.com/E-mail-campaig-tracking.php
http://www.email-marketing-reports.com/iland/2007/04/ideas-for-measuring-email-marketing.html
http://www.clickz.com/817821