Email Marketing Software and Services

The software and services that you use for your email marketing campaigns can make a real difference in the overall results you will see and your response rate. Let's look at some of the best email marketing companies and tracking services out there.

 iContact.com

iContact.com is a favorite among small businesses and huge Fortune 500 companies alike, with close to a million users in their system. Like most email marketing services, iContact.com allows you to track sends, opens, clicks, and other statistics about your email marketing campaigns with ease. Using iContact.com's user-friendly interface, users can create, distribute and track the performance of emails, newsletters, surveys and more. According to iContact.com, their service has been designed from its inception to make marketing via email easier while maximizing the results of your campaigns. iContact has a host of features, including:

  • White-list agreements with most major Internet service providers for improved client message deliverability. iContact.com's deliverability rates have been given scores that are just below 100% by third party companies like Pivotal Veracity.
  • Real-time charts and graphs that provide live performance tracking of your email campaigns.
  • Access to over 250 professionally crafted newsletter templates, as well as surveys, auto-responders, and RSS feeds.


 Streamsend.com

Streamsend.com has some big-name clients on its books -UPS, Jelly Belly, Barnes & Noble, Mad TV, Western Union, Hotels.Com, and Monster all use Streamsend.com for their email marketing needs. Streamsend.com has a comprehensive list of features, including:

  • Sign up forms for creating your opt-in list.
  • Easy importing capabilities of your list to your Streamsend.com account.
  • Opt-in subscriber confirmation to ensure you are always using permission based marketing.
  • Customer segmentation and customer manipulation.
  • Ability to easily modify your "from" and "reply to" addresses.
  • Automatic delivery formats for HTML and text messages.
  • HTML editor.
  • Tons of professionally-crafted HTML email templates.
  • Image storage.
  • Capability to distribute and track email campaigns.
  • Tracking and flagging of erroneous email addresses.
  • Live reports on the response to your campaigns.

 ConstantContact.com

ConstantContact.com has a lot to offer the email marketer. With ConstantContact.com's Speak-Up email marketing features, users receive access to all-inclusive features that provide for across the board marketing with measurable results. Let's look at what ConstantContact.com has to offer your campaign:

  • enerous 60 day free trial that gives you a chance to see if the service is right for you and your company.
  • Email campaign creation with "forward to a friend" option, permissions reminders, spell checker that works in a dozen languages, scheduling for campaigns, anchor links, email Wizard that allows step by step email composition, preview and testing of your email messages and much, much more.
  • Auto-responder that creates original content or uses past content from previously used emails with reports on opens, clicks, bounces, and more.
  • Email campaign templates for multiple languages, PayPal integration - over 400 customizable email templates available for newsletters, promotions, cards, event invitation, holiday and seasonal specific themes, industry themes, and much more.
  • Email list management for easy control of your email list.
  • Image hosting and resizing as well as access to a huge image library.
  • Tracking and reporting - track sent emails, opened emails, opt-outs, and more. Benchmarking tools and thumbnail previews are also standard, as well as live real time tracking of your campaigns.
  • Email archive hosting.
  • Premium image hosting
  • With ConstantContact.com, users enjoy greater than average delivery rates in the U.S.
  • Coaching and support for ConstantContact.com users are provided via phone, email, and chat.

 EliteEmail.com

EliteEmail.com has a host of features to ensure the success of your email marketing campaigns. EliteEmail.com offers:

  • Professional HTML designs and templates that are ready for use - or create your own.
  • A user-friendly email campaign wizard that walks you through the steps of building your campaign in low-tech terms that are easy to understand and formats that are easy to use.
  • Unlimited storage of images on EliteEmail.com's servers and image gallery storage.
  • The ability to create great emails without advanced technology skills.
  • No hassle importing of your subscriber list.
  • Capability to search and browse your list.
  • Sign-up box for your website to grow your subscriber list while integrating new subscribers into the EliteEmail.com account.
  • Exclusive web subscription center.
  • Market segmentation of your subscriber list.
  • Real time tracking and reports of your email campaign responses.
  • Good working relationship with the top Internet service providers.
  • Automatic unsubscribe links.
  • Access to EliteEmail.com's Email Marketing University to become fully acquainted with the system.

 MobileStorm.com

MobileStorm.com offers email, SMS, video, RSS, voice and fax messaging solutions and has been in business for nearly a decade - delivering over two billion messages for one million marketing campaigns during that time. Clients of MobileStorm.com include Air Pacific airlines and MGM Grand Las Vegas, as well as various artists, non-profits, political groups, and customers in the retail sector. MobileStorm.com's email marketing solutions include:

  • . Full control of account management, email testing and auto-responders.
  • . Campaign creation tools like HTML editors, premade templates for newsletters, events, and more, automatic HTML and text delivery, personalization, and white-list permission reminders.
  • . Campaign management tools to help you schedule your campaigns more effectively, check for spam, and non-open resends as well as tracking of links within your message.
  • . Campaign analysis tools that allow you to track and generate reports on open rates, conversions, and more. Domain statistics allow you to see which domains respond most favorably to your email marketing messages and a campaign comparison tool allows you to compare the results of your campaigns next to one another.
  • . Subscriber management allows you to manage multiple lists at once. Users can also handle suppressions and unsubscribes as well as monitor bounces. Automatic unsubscribe links allow recipients to opt-out easily, while subscription changes are easily confirmed within the MobileStorm.com system.


 VerticalResponse.com

VerticalResponse.com hasn't been around for very long, but they have top-of-the-line features that keep email marketers flocking to them for support, including:

  • Email creation tools that are easy to use.
  • Options for all levels of expertise in email marketing, including different email creation methods.
  • Email wizard allows for easy creation of emails without prior knowledge.
  • Effective list building and management with opt-in form builders and more.
  • Up to the minute delivery methods and authentication of client mail.
  • Strong email sender reputation for better deliverability rates.
  • World class support team.


 EmailDirect.Com

EmailDirect.com offers full-service options for email marketers, including:

  • A creative library that allows you to drag and drop folders for ease of use.
  • Customized templates to coordinate with your website that are easy to edit without any HTML previous HTML experience necessary.
  • Automatic validation of links.
  • Automatic validation of images to ensure proper load.
  • HTML editor that is as easy to use as any word processing program.
  • Up to 100 Mbps of image hosting.
  • Forward to a friend options and preview pane options.
  • List management tools.
  • Automatic handling of subscribers who opt-out.
  • Creation of auto-responders.
  • Bounce management tools to remove hard bounces at once and soft bounces after a specific number of attempts.
  • High deliverability rates.
  • Scheduling of email campaigns.
  • Test emails.
  • Up to the minute campaign tracking including clicks, unique clicks, links, bounces, and more.
  • Domain performance analysis and much more.